Baker Donelson is proud to host the SCORE presentation "Build Your Marketing Toolkit" on Tuesday, August 11, from 1:00 p.m. – 3:30 p.m. Central at Baker Donelson's Birmingham office: Wells Fargo Tower, 420 20th Street North, 14th Floor, Birmingham, AL 35203.
Attendees of this presentation will learn:
- What marketing really is (and isn’t)
- How marketing has changed in ways that benefit small businesses
- The importance of setting goals and objectives for marketing efforts
- The Four Pillars of Marketing Success: a framework that shows how different marketing activities all fit together to help small businesses reflect on their own marketing program
- How to engage and nurture relationships
- Using the right campaigns and strategies to get better results
- Getting found online
- Analytics and decision making
- How to start where you already are and gain momentum quickly
Join us and start building your foundation of marketing knowledge!